6 strategies to optimize Black Friday
+ Cyber Monday with FERMÀT

Black Friday Cyber Monday (BFCM) is the biggest revenue weekend of the year for retailers, with $35.3B in Cyber Week sales reported in 2022. BFCM 2023 is expected to set even bigger records – but to ensure you take home as much of this pie as possible, you need to start preparing now.

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August 30, 2023

FERMÀT Mid-year Update (2023): A new era for full-funnel testing

Since launching FERMÀT, our team has been dedicated to one goal: maximizing online growth for brands.

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The Duradry Playbook: 3 Steps to Effective Angle Testing

Here’s a classic DTC pain point: Your brand has a stellar product. Now, you just have to get it in front of the right audiences...

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Dermaclara’s best practices for audience segmentation

Segmentation is tricky in the world of eCom – especially when you're starting from scratch...

Blog
June 7, 2023

How six DTC brands supercharged ROAS and minimized CAC

Profitable, sustainable growth is vital for any eCommerce brand to thrive in a crowded landscape.
Learn how FERMÀT worked with 6 brands to supercharge ROAS and minimize CAC using innovative content solutions.


Whitepapers
May 23, 2023

How to scale with simplicity: Nood's roadmap to $100 Million

The eCom marketing space has been flooded with enablement tech. This makes it easy to forget that in our line of work, less is always more. 

Blog
January 19, 2023

Increasing Conversion Rates

Ben Faw from MaverickX

Rishabh Jain from FERMÀT

Webinars
August 24, 2022

"Obsession To Solve A Problem" The Podcast For Entrepreneurs

Devin Miller from The Inventive Journey

Rishabh Jain from FERMAT

Podcasts
May 3, 2022

Tips For Creating Brand Partnerships

Lisa Kinsky from Noviland

Francois Jaffres from Noviland

Rishabh Jain from FERMAT

Podcasts
February 7, 2023

CVR OPTIMIZATION LET’S TALK ABOUT IT

A forever discussed topic in e-commerce is conversion rate optimization. More recently, this has become of greater importance as the efficiency...

Blog
February 1, 2023

How Hero Bread Built a Multi Million Dollar E-Commerce Business

Christina Blaisdell Oyler from Hero Bread

Rishabh Jain from FERMAT

Webinars
February 9, 2023

Why Consistency in Branding Matters

When it comes to branding, consistency is key. A consistent brand helps to build trust and loyalty among your customers while also making your business more recognizable and memorable...

Blog
February 7, 2023

FERMAT VS INSTAGRAM SHOPPING

If you work in Marketing or E-Commerce, or chances are you’re familiar with the push from Instagram to promote your products via IG shops over the past few years. On our end, when...

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