6 strategies to optimize Black Friday + Cyber Monday with FERMÀT
Black Friday Cyber Monday (BFCM) is the biggest revenue weekend of the year for retailers, with $35.3B in Cyber Week sales reported in 2022. BFCM 2023 is expected to set even bigger records – but to ensure you take home as much of this pie as possible, you need to start preparing now.
FERMÀT Mid-year Update (2023): A new era for full-funnel testing
Since launching FERMÀT, our team has been dedicated to one goal: maximizing online growth for brands.
The Duradry Playbook: 3 Steps to Effective Angle Testing
Here’s a classic DTC pain point: Your brand has a stellar product. Now, you just have to get it in front of the right audiences...
Dermaclara’s best practices for audience segmentation
Segmentation is tricky in the world of eCom – especially when you're starting from scratch...
How six DTC brands supercharged ROAS and minimized CAC
Profitable, sustainable growth is vital for any eCommerce brand to thrive in a crowded landscape.
Learn how FERMÀT worked with 6 brands to supercharge ROAS and minimize CAC using innovative content solutions.
How to scale with simplicity: Nood's roadmap to $100 Million
The eCom marketing space has been flooded with enablement tech. This makes it easy to forget that in our line of work, less is always more.
Increasing Conversion Rates
Ben Faw from MaverickX
Rishabh Jain from FERMÀT
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"Obsession To Solve A Problem" The Podcast For Entrepreneurs
Devin Miller from The Inventive Journey
Rishabh Jain from FERMAT
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Tips For Creating Brand Partnerships
Lisa Kinsky from Noviland
Francois Jaffres from Noviland
Rishabh Jain from FERMAT
CVR OPTIMIZATION LET’S TALK ABOUT IT
A forever discussed topic in e-commerce is conversion rate optimization. More recently, this has become of greater importance as the efficiency...
How Hero Bread Built a Multi Million Dollar E-Commerce Business
Christina Blaisdell Oyler from Hero Bread
Rishabh Jain from FERMAT
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Why Consistency in Branding Matters
When it comes to branding, consistency is key. A consistent brand helps to build trust and loyalty among your customers while also making your business more recognizable and memorable...
FERMAT VS INSTAGRAM SHOPPING
If you work in Marketing or E-Commerce, or chances are you’re familiar with the push from Instagram to promote your products via IG shops over the past few years. On our end, when...
